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NEWTON
GREEN’S LATEST MEMBERSHIP INITIATIVE |
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| NEWTON Green Golf Club is to mark
a year of recruitment with an open day aimed at consolidating its expanding
membership. It has been in the vanguard of reviving a decade-long slide in membership which has affected golf clubs across the country. Newton now has a membership graph pointing firmly upwards, and been praised by the English Golf Union for thinking out of the box with innovative recruitment tactics and marketing. From 1 pm on Sunday, September 19, it holds an open day for new members, the third such venture in a year. The two previous events have added more than 40 people to its roll, and it has also recruited steadily between these special days. Captain Paddy Lockwood explained the tactics which have put the club on an upward trend: “We have undertaken a root and branch exercise to introduce policies which not only attract players of all standards, but also ensure we carry out good practices to ensure both new and existing members stay with us. “There are still things we need to achieve to reach where we eventually want to be as a club, with a five-year business plan being drawn up. However, already a lot of positive things are falling into place. “We have to operate on a professional basis, yet still retain the obvious benefit of being a members’ club, with a special friendly atmosphere that such a club can offer. “However, being a members’ club does not necessarily enshrine the right to be called friendly because, obviously, some such clubs are friendlier than others. “We look to treat our members as very valued customers because, in the present financial climate, that is the way to survive and progress.” He added: “We now have a range of membership packages that appear to have all bases covered when trying to meet the needs of any person interested in participating in the sport.” The open day will feature the chance of a free nine holes of golf for any visitor, along with introductory joining offers of £125 for three months, £255 for six months, plus a one-day, 10 per cent off pay and play Davey membership. There is also a special £120 deal for beginners incorporating lessons and experience on the course. |
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